Made With Madness.
14 years of expertise. 1 Billion downloads worldwide.
About us
Where Apps Become Global Success Stories.
At MWM, we partner with ambitious founders and studios to accelerate growth at scale. Our Growth Platform blends performance marketing, creative excellence, and advanced data tools to drive sustainable success. We don't just grow apps — we build long-term category leaders.
1B+
Downloads
75M
Monthly Active Users
500K
Creatives A/B Tested /year
180
Countries
Our mission
On a quest for quality.
We believe in the power of apps to shape everyday experiences. The mobile app ecosystem should be inclusive, diverse, and open to more creators.
Our mission is to help make that ecosystem more accessible by giving developers the tools and support they need to build, publish, and grow.
We're building a platform that simplifies the hard parts of app publishing, so developers can focus on what matters most: their ideas, their creativity, and the users they want to reach.
By combining data and cutting-edge technology with practical solutions, we aim to give developers more control, more clarity, and more room to succeed.
If you share our vision for a more open and developer-friendly mobile app world, we'd love to work together.
Contact us
Our Principles
How we think and work.
MWM's mission is to empower and accelerate developers. To turn that ambition into reality, we operate based on a set of core principles that keep us focused.
Create what users truly need, not just what we think is cool.
Challenge limits with bold ideas and fearless ambition.
Speed drives success, so we act quickly and learn faster.
Passion fuels our resilience, ambition, and commitment to excellence.
Only excellence leads to extraordinary success.
We focus on meaningful innovation, not reinventing the wheel again
We turn constraints into creativity and opportunities.
We grow through consistent, small improvements every day.
We take full responsibility for results, learning, and progress.
Our Support
Investors sharing our Madness.
MWM in a Nutshell
Can't stop. Won't stop.
Our MadQuarters
Our space for our rhythm.
Our Paris headquarters isn't just a place to work, it's a part of who we are and why we're able to innovate and create exceptional things.
1,500 m² of newly redesigned space: open, bright, and full of the little details that make it feel like ours. We built it to reflect the spirit of MWM: a bit wild, always thoughtful, and made for doing great things together.
Tucked into Boulogne‑Billancourt, one of Paris's greenest and safest corners, we've created a place where comfort meets creativity. There's room to focus, meet, and create with ceilings soaring up to 7 meters in our open spaces, a fully equipped gym, a conference hall for our dev teams, and a mad caffe-canteen for shared breaks. And when you need a breath of fresh air, the 300 m² terrace overlooking the Seine is waiting.
Join Now
Want to join us?
At MWM, we see your unique style of 'madness' as the spark that ignites groundbreaking discoveries.