publishing8/28/2023,
MWM
Developed by Charly Berthet, the founder of BerthetX and the creator of five apps with more than 8 million worldwide downloads, FeedPreview has established itself in the competitive app market. The app's publishing partnership with MWM, recognizing the potential of FeedPreview, played a crucial role in its significant growth. Since partnering with MWM, FeedPreview has achieved impressive milestones and resonated with a broader user base. It boasts over 500,000 Monthly Active Users and ranks within the Top 100 iOS apps in the US. Additionally, the app has enabled the creation of over 400 creative outputs. Evidencing its high quality and user satisfaction, FeedPreview has earned 60,000 five-star ratings. This positive reception, combined with the collaboration with MWM, has not only doubled its revenue and profit but also reflects the app's growing popularity.
Following the achievements of FeedPreview, we turn our focus to Charly Berthet behind this innovative app. His journey, marked by creativity and strategic collaborations with MWM, has been pivotal in propelling FeedPreview to its current heights. In our interview, we dive into the background of Charly, the inspiration behind the app, the challenges faced during development, and the app’s evolution based on user feedback, while also exploring the values he seeks in partnerships. Let’s take a closer look at the journey behind FeedPreview and the valuable insights gained along the way.
Charly Berthet shares a unique journey into the world of app development. Initially drawn to sports and hesitant about pursuing a career in IT, his perspective changed when he attended an IT conference and discovered the vast range of opportunities and industries available. Starting as a JavaScript full-stack engineer, he soon delved into mobile app development using Apache Cordova and React Native, while continuing to build servers and web apps.
During his studies, Charly consistently worked on side projects, driven by the hope of discovering a breakthrough. While some ventures failed, one cryptocurrency app brought in a modest income through in-app ads. Recognizing the potential, he decided to develop multiple small apps, with the aim of generating enough revenue to pursue his passion full-time. However, as he evaluated the performance of these apps, Feed Preview emerged as the standout. As Charly says, “Thus I have dug in the results of each app and figured one that one app stood out from the crowd, it was Feed Preview. So I have pivoted my strategy, started to focus on Feed Preview and closed all my other apps.”
Marketing an app can be a challenge, especially for those without a marketing background. Charly Berthet acknowledged his own limitations and turned to user reviews as a crucial feedback channel. He shares,
“Because I lack marketing skills, I have focused on user reviews. I was fixing every bug reported and developing each user’s feature request with the goal of gathering as many good reviews as possible, so the Apple Store would rank my app first in search results.”
Throughout the development process, Charly initially prioritized incorporating every user’s feedback to ensure a seamless and frustration-free user experience. However, as the app evolved, he recognized the importance of maintaining focus and simplicity. Understanding that it’s impossible to implement every feature request, he now evaluates user needs based on their potential to benefit a wider user base. As Charly explains,
“I think an app that is straight forward is easier to maintain and market, so now I check each user’s needs and figure out if this could really help all my other users or not.”
FeedPreview has undergone significant evolution since its launch, driven by valuable user feedback. In a bold move, Charly decided to rewrite the app from scratch, addressing technical debt and ensuring improved performance and stability. In response to user requests, he also added an image editor feature, empowering users to apply specific image filters and enhance their visual content.
The increasingly competitive landscape of app stores, coupled with the challenges of effective marketing, led Charly to seek support from a publisher.
“Ever since Apple introduced Search Ads, I’ve noticed that the competition on the App Store has been intensifying. Now, if you fail to adequately market your app in a market where every other app is doing just that, your app inevitably falls lower in the App Store search results. This realization is what led me to decide to collaborate with a publisher.”
By partnering with MWM, he found a like-minded company with a strong track record. This collaboration not only provided marketing expertise but also fostered a shared sense of motivation and success.
Reflecting on his journey, Charly offers invaluable advice. He emphasizes the importance of either finding a sales/marketing partner or identifying a niche with low competition. By differentiating oneself or seeking specialized assistance, developers can stand out in a crowded market and increase their chances of success. FeedPreview represents the culmination of Charly Berthet’s journey — a tale of determination, innovation, and the desire to create an app that empowers users to effectively manage and elevate their digital presence.
Charly Berthet found his secret weapon in MWM, and you could too. If you’re an app developer looking for expert marketing skills, visibility, and a collaborative environment, MWM might just be the perfect fit. By working with us, you can transform your app from a well-kept secret to a prominent player in the market.
Contact our Publishing Team.