Benjamin Ledoux, VP of Growth at MWM

Author

Benjamin Ledoux

VP of Growth

Mobile user acquisition and performance marketing at scale. Specializes in paid channel mix (ASA, UAC, programmatic), gaming UA, and growth strategies for consumer apps.

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About

Benjamin Ledoux is VP of Growth at MWM, leading user acquisition and performance marketing across the apps portfolio. He spent the prior five years at Voodoo, where he scaled growth for gaming and apps. His decade in digital performance marketing covers Apple Search Ads, Google UAC, programmatic display, and the full agency-side stack from his earlier years at Performics and ZenithOptimedia.

In their words

Growth at scale isn't about more channels - it's about the right blend at the right moment.

Highlights

  1. 01

    VP Growth at MWM since 2025

  2. 02

    Ex-Head of Growth Voodoo (Gaming & Apps)

  3. 03

    5+ years scaling mobile UA

  4. 04

    Expert ASA / UAC / programmatic

Articles

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