COMPANY / STORY
Building an app is the easy part now. Running and scaling it is where apps win or die. We do all three: build with MWM AI, run with MWM Console, scale with MWM Publishing.
We started as DJiT, grew into Music World Media, and today we're MWM, Made With Madness. This is our story.
A bet on mobile, born from a false start
Jean-Baptiste Hironde, an aerospace engineer and amateur DJ, had one obsession: make DJing accessible to everyone. With co-founder Nicolas Dupré, he launched DJiT.
The first product shipped on the web and arrived too late, into an overcrowded market. That failure became the company's edge: the future of creativity wasn't on desktop. It was in your pocket.
edjing turns every phone into a pair of turntables
On the iPhone 4S, we shipped edjing: free, mobile DJ mixing for everyone. It became the most downloaded mobile DJ app in the world. Mobile wasn't a smaller screen. It was a bigger stage.
One engine, a whole catalog
Under the hood we'd built something rare: a real-time audio engine designed for mobile from the ground up. We turned it into a strategy: we created MWM Studio, launching a portfolio of music apps on top of the same technology, and learning to ship hits on repeat.
We launched many successful apps such as Equalizer+ and Stream. Our first business angels came on board to help build the company: Daniel Marhely, Krishna Visvanathan, and Konstantinos Papamiltiadis.
From music category leaders to Music World Media
Past 100 million downloads, we rebranded as Music World Media: no longer a single DJ app, but a mobile music media company. Beat Maker Pro, Tuner, and a suite of learn-to-play apps for guitar, piano and drums became #1 in their categories. In parallel we launched one of the first ad networks able to target users by their musical taste.
To fuel the company, we brought in industry heavyweights who'd built icons: Quentin Sannié, Martin Solveig, Bertrand Schmitt, and Jean-Charles Carré.
The acceleration to become the Adobe for the mass consumer
We raised €50M with Bpifrance, Idinvest (Eurazeo), Xavier Niel (NJJ), Aglaé Ventures, and BNP Développement to expand beyond music into photo, video and drawing, with one ambition: be the Adobe for the mass consumer. One year later, the French government named us to the French Tech 120.
We pushed into new creative categories and into AI long before the hype. ColorPop became the world's #1 mobile coloring app, and Stemz used AI to split any song into vocals, drums and instruments. The lesson stuck: AI wasn't a feature to bolt on later. It was the next platform.
Acquisition becomes a strategy
SwipeWipe's success in publishing convinced us to go all in: we acquired it outright, our first and largest acquisition to date.
Sincerely and PicNic followed. These weren't quick flips but structural bets: we buy promising apps and operate them for the long term. For the best studios, MWM isn't only a publisher; it's a home.
A billion downloads, and MWM AI
We crossed 1B+ downloads and became one of the world's largest publishers and distributors of non-gaming apps. The AI bet we made back in 2022 grew into a platform: MWM AI, the first vibe-coding solution that turns a prompt into a native iOS and Android app, with distribution, monetization, analytics and growth built in.
We opened our data platform, MWM Console, and our distribution engine, MWM Publishing, to everyone: one end-to-end platform to create, run and scale a mobile business, from first prompt to global hit.
This is the whole story so far, in one line: we build, we run, we scale, and now we help everyone else do the same.
MWM brings creation, operations and distribution into one platform, backed by years of building apps at global scale.
downloads across apps built and scaled by MWM
of mobile publishing expertise
App publisher worldwide on the App Store
countries reached through MWM distribution
We never stopped building products, software and hardware alike. In 2015, a Kickstarter campaign launched Mixfader, the world's first wireless DJ crossfader. It grew into Phase DJ, a wireless controller that lets DJs scratch on real turntables, with no timecoded vinyl and no needles.
Today Phase is one of the most followed DJ brands on Facebook and Instagram in the world, behind only Pioneer DJ and Serato DJ.