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IPSY: Personalized Beauty

No more guesswork. It delivers tailored beauty straight to your door, arming users with expert-level curation and unbeatable deals.

Shopping & Deals ›

Key Figures

Downloads

5M+

User Rating

4.8/5

Total Ratings

247.7K

Publisher

Personalized Beauty Discovery, Inc.

Evaluating key functionalities for the digitally savvy, beauty-conscious consumer.

IPSY: Personalized Beauty – Core Features Analysis

Personalized Product Discovery

The app provides a detailed beauty quiz to match users with personalized makeup, skincare, and hair care products, ensuring tailored product discovery.

Exclusive Member Shopping Deals

It allows users to access members-only sales, including 24/7 IPSY Shop, Mega Drop Shop, and Flash sales, offering up to 80% savings on top beauty brands.

Monthly Product Selection

This tool features the ability for users to actively choose a specific number of products for their monthly subscription box, enhancing customization.

Educational Beauty Content

The app offers thousands of makeup tutorials, face charts, and step-by-step guides, enabling users to learn new beauty techniques and create diverse looks.

Diverse Brand & Product Portfolio

It showcases a wide selection of well-known and emerging beauty brands across makeup, skincare, hair care, and more, facilitating discovery of new and trending products.

Dynamic Personalization Feedback

The app allows users to review received products, which continuously refines and improves future personalized recommendations based on evolving preferences.

Premium Product Upgrades

This tool provides an option to upgrade subscriptions with a "Beauty Boost" to receive a premium, full-size product, adding significant value.

Monthly Box Preview

It enables users to view all their curated products before they are shipped, building anticipation and transparency for the upcoming delivery.

FAQ

Frequently Asked Questions

Everything you need to know about IPSY: Personalized Beauty

What is IPSY?

IPSY offers personalized beauty products through subscription plans, matching users with makeup, skincare, and other beauty items based on a preferences quiz. It also provides tutorials and exclusive shopping deals.

How does IPSY personalize beauty products?

IPSY personalizes beauty products by having users take a quick quiz about their preferences, including skin concerns, hair type, and favorite makeup. This quiz helps match users with suitable products.

What are the subscription plans offered by IPSY?

IPSY offers three subscription plans: Original, Extra, and Ultimate. These plans provide different quantities and types of beauty products, catering to various beauty lovers.

What is the price of IPSY Original?

The IPSY Original plan costs $14/month. This plan includes 5 beauty products in a makeup bag.

Can users choose their products with IPSY?

Yes, IPSY users can choose their products every month. IPSY Original members select 1 product, while IPSY Extra and Ultimate members select 3 products.

Does IPSY offer shopping deals and sales?

Yes, IPSY offers member-exclusive sales, allowing savings up to 80% on top brands. These include the 24/7 IPSY Shop, quarterly Mega Drop Shop, and limited-time Flash sales.

What beauty brands does IPSY feature?

IPSY features well-known brands such as NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, and TARTE. It also includes new, emerging beauty brands from around the world.

How does IPSY help users learn about new products?

IPSY helps users learn about new products through thousands of makeup tutorials, face charts, and step-by-step guides. These resources assist in creating various looks and understanding product usage.

What is the purpose of reviewing products on IPSY?

Reviewing products on IPSY makes future picks even better. The more reviews users provide, the more accurately IPSY can handpick the best products for them.

Can users upgrade their IPSY membership with a Beauty Boost?

Yes, users can upgrade their IPSY membership with a Beauty Boost. This upgrade provides first dibs on a premium, splurge-worthy bonus full-size product.

The following screenshots and description are sourced directly from the app's official store listing and are the property of the app developer.

App Store

Screenshots

Description

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.