Promotional Text

Promotional Text is the iOS App Store field that sits at the top of your product page (just above the description), capped at 170 characters. The unique property: it's the only iOS metadata field you can edit without submitting a new app build for Apple review. Changes propagate within minutes, which makes it a tactical tool for time-sensitive messaging.

Critical caveat — not keyword-indexed

Promotional text is not part of Apple's keyword index for App Store search. Keywords you place here do not affect your search rankGlossaryKeyword RankingThe position your app holds in App Store / Google Play search results for a specific keyword in a specific country — the atomic unit of ASO measurement.. The value is purely conversion-side: words that may persuade a user already viewing your product page to tap "Get". Treat promotional text like ad copy or a landing-page hero, not like ASOGlossaryApp Store Optimization (ASO)The practice of improving an app's visibility and conversion on the App Store and Google Play by optimizing metadata, keywords, creatives, and reviews. metadata.

Common tactical patterns: - Time-sensitive messaging: "Labor Day Sale — 50% off Premium until Sept 5", "New season drop: 50+ tracks added". - Social proof / accolades: "Apple App of the Day, Editor's Choice in 12 countries", "Featured by AppleGlossaryApp Store FeaturedEditorial promotion of an app by Apple's App Store editorial team — placement in the Today Tab, Apps Tab features, or category landing pages drives massive install v... — App of the Year 2025". - New feature callouts: "Now with AI Photo Editor", "Updated for iOS 18 Live Activities". - Conversion-focused: "Free trialGlossaryFree TrialA subscription introductory offer that grants the user free access for a fixed window (typically 3, 7, or 14 days) before automatic conversion to the paid period. • Cancel anytime • No credit card to start".

Google Play equivalent: Google Play doesn't have a direct promotional-text equivalent — the closest is the short descriptionGlossaryShort Description (Google Play)The 80-character text snippet shown in Google Play search results and at the top of the listing — the second-most-important text field for Google Play ASO after the... (80 chars), which IS keyword-indexed but also serves as the visible above-the-fold text. Different role from iOS promo text; they're optimized separately.