All Dubs Climbs 142 Spots in App Store After NFL Partnership in October 2026

The app's chart movement began on October 9, when it jumped 139 positions to rank #9 in the Games category. It continued to climb, reaching a peak rank of #6 on October 10. The ranking has since remained in the top 15. This ascent was fueled by a huge increase in user acquisition, with daily downloads exploding from an average of 1,400 to a peak of over 30,900 on October 9.^[3] In the first week of the campaign, downloads reached over 80,490.

The primary cause for the game's sudden visibility was a marketing campaign launched on October 8. All-Time Studios, the game's creator, announced a formal partnership with Athletes First, a major sports marketing agency that also made a strategic investment in the studio.^[2] The campaign featured endorsements from prominent NFL players, including Cooper DeJean, Jahmyr Gibbs, and Odell Beckham Jr., who promoted the game on their social media channels.

All Dubs is the direct successor to All-Time Studios' previous viral hit, "82-0," a basketball game that was downloaded over 1.5 million times. That game's success was also built on social media promotion by professional athletes, establishing a repeatable marketing formula for the studio. The new partnership with Athletes First provides a direct channel to the American football fanbase by using its roster of elite NFL talent.

Coinciding with the marketing push, the app's version 1.10.0 was released on October 7. This update introduced a "Store" with in-app purchases for the first time. The influx of new users from the campaign immediately translated into financial returns. The app, which previously had no revenue, generated its first $1,050 in the week starting October 5, demonstrating a successful switch to a monetized model.^[4]

Early user feedback on the App Store is largely positive, with the game holding a 4.8-star ratingGlossaryStar RatingThe 1-5 star average users give your app on the App Store and Google Play — a primary ranking signal and one of the biggest conversion drivers on your product page. from 263 reviews. One user noted the marketing's effect, stating, "Was also cool to see the NFL player involvement in the launch." Another described the game as "Very fun and addictive." Some initial usability issues were raised, with one user unable to see player names during selection, but the developer has publicly responded that a fix is in progress.

The surge of All Dubs shows the power of a well-executed, influencer-led marketing campaign, especially when it follows a proven template. The key question is sustainability. The partnership with Athletes First suggests ongoing promotion throughout the NFL season is possible, which could maintain momentum. However, long-term success will likely depend on the developer's ability to retain users through gameplay improvements and new features, turning this initial spike into a durable market presence.