Maxime Doussin

About

Maxime Doussin is the CTO of MWM, where he leads engineering, data infrastructure, and the mobile-app market-intelligence platform. He writes MWM's weekly app trend analysis, drawing on proprietary ranking data covering millions of iOS and Android apps across 150+ countries.

Highlights

1. 01

   CTO of MWM since 2019

2. 02

   15 years at MWM (since 2011)

3. 03

   1B+ downloads architected

4. 04

   Leads MWM AI initiative

5. 05

   Drives Generative AI strategy

• Mobile App KPIs — The Metrics That Actually Matter (with Benchmarks)Pillar
• The Complete Guide to App Store Optimization (ASO)Pillar
• How the App Store Ranking Algorithm Actually WorksPillar

• Chime® – Mobile Banking v5.343.0 triggers backlash over account closures and transfer issues in September 2026Chime® – Mobile Banking · Finance ·
• Wordscapes v3.13.40 introduces longer, unskippable ads and sparks malware fears, September 2026Wordscapes - Word Game · Games ·
• Google Gemini v1.2026.3470105 boosts accuracy with new AI model, reversing user sentiment in September 2026Google Gemini · Productivity ·
• SeatGeek v2026.36.0 update sparks user backlash over ticket delivery and seller trust in August 2026SeatGeek - Buy Event Tickets · Entertainment ·
• Tubi v10.35.0 boosts ratings with niche content and a 'nostalgic' ad experience in September 2026Tubi: Movies & Live TV · Entertainment ·
• Gmail - Email by Google v6.0.260824 adds crash bugs amid AI push in August 2026Gmail - Email by Google · Productivity ·
• BetterMe Well-Being Coach v19.25.0 enhances workout flexibility and customization in August 2026 updateBetterMe Well-Being Coach · Health & Fitness ·
• PURE v3.31.0 breaks subscriptions, fueling scam accusations in August 2026PURE: Open-Minded Dating App · Lifestyle ·
• Google Gemini v1.2026.3370502 adds aggressive content filters, sparking user backlash in August 2026Google Gemini · Productivity ·
• Goodnotes v7.1.16 sparks backlash over toolbar changes and broken family sharing in August 2026Goodnotes: AI Notes, Docs, PDF · Productivity ·
• AT&T v2026.8.0 Reverses Rating Drop with Customer Service Overhaul in August 2026AT&T · Utilities ·
• Kalshi v9.9.113 UI Overhaul, Feature Removal, and Chart Changes Spark Backlash in August 2026Kalshi: Trade Events & Sports · Finance ·
• FusionGO App Ranking Plummets After Back-to-School Peak in August 2026FusionGO · Health & Fitness ·
• Instacart 9.31.1 Update Sparks 0.7-Star Rating Boost in August 2026, Tied to Backend FixesInstacart: Groceries & Food · Food & Drink ·
• Microsoft Authenticator Plummets in App Store Rankings After Technical Failures in August 2026Microsoft Authenticator · Productivity ·
• Fetch v4.56.1 sparks user backlash over unhonored points and frozen accounts in August 2026Fetch: Receipts for Gift Cards · Shopping ·
• The Biggest App Companies in Europe in 2026, Ranked by Downloads
• The Biggest French App Companies in 2026, Ranked by Downloads
• The Top Mobile App Publishers in 2026: Apps vs. Games
• The Top Mobile App Publishers in Europe (2026)
• Kalshi v9.9.113 removes parlay sharing and BTC chart data in August 2026 update, causing rating dropKalshi: Trade Events & Sports · Finance ·
• X v12.15 improves 'For You' feed with algorithm update, August 2026X · News ·
• Google Gemini v1.2026.3170610 fixes app-crashing bug, boosting ratings in August 2026Google Gemini · Productivity ·
• Picsart v30.5.3 makes paid features free in August 2026, causing 1.23-star rating jumpPicsart AI Photo Editor, Video · Photo & Video ·
• StepsApp Pedometer v8.13.0 fixes tracking accuracy and stability, boosting ratings in August 2026StepsApp Pedometer · Health & Fitness ·
• Oxide: Survival Island Online v1.13.1048 triggers crash and lag complaints, August 2026Oxide: Survival Island Online · Games ·
• AllTrails v26.7.40 crashes on offline maps, sparking user backlash in July 2026AllTrails: Hike, Bike & Run · Health & Fitness ·
• Threads v441.0 Sparks Backlash with Bugs and AI Moderation Issues in August 2026Threads · Social Networking ·
• WhatsApp Messenger v26.30.77 triggers account blocks and app freezes, August 2026WhatsApp Messenger · Social Networking ·
• TickPick v6.0.0 removes row price transparency in July 2026, sparking user backlashTickPick: No Fee Tickets · Entertainment ·
• Klarna v26.28.350 boosts ratings in July 2026 with improved payment processing and financial toolsKlarna: Smarter everyday money · Finance ·
• Sam's Club Shopping & Delivery v26.07.40 prompts backlash over payment restrictions in July 2026Sam's Club Shopping & Delivery · Shopping ·
• Babbel v22.5.0 uses voice data for AI training without opt-out, sparking outrage in July 2026Babbel - Language Learning · Education ·
• Dazzly: Color by Number Game v26.07.2 blocks free play with ad error in July 2026Dazzly: Color by Number Game · Entertainment ·
• Hily Dating App v6.77.0 update sparks rating surge with 'Anti-Fake Dating' campaign in July 2026Hily Dating App: Meet. Date. · Lifestyle ·
• Arise: Level Up In Real Life v1.4.4 introduces critical login bug, July 2026Arise: Level Up In Real Life · Health & Fitness ·
• Cleo AI v3.64.0 Bug Breaks Plaid Bank Connection, Blocks Signups in July 2026Cleo AI: Cash Advance & Budget · Finance ·
• Chipotle v11.18.1 fails to fix reward redemption bug, sparks backlash in July 2026Chipotle · Food & Drink ·
• Vinted: Pre-loved marketplace v26.25.0 suppresses trafficking discussion, ratings jump in June 2026Vinted: Pre-loved marketplace · Shopping ·
• Freecash v1.25.0 update breaks game tracking and account creation, June 2026Freecash - Get Paid Real Money · Entertainment ·
• WHOOP v5.58.0 update triggers user backlash over intrusive notifications, June 2026WHOOP · Health & Fitness ·
• Taptap Send v2.85.0 Abandons No-Fee Promise, Sparking Rating Drop in June 2026Taptap Send: Money Transfer · Finance ·
• Alarmy v26.23.1 Update Causes Crashes and Freezes, Halting Alarms in May 2026Alarmy - Loud alarm clock · Lifestyle ·
• Capital Weather App Climbs U.S. App Store Charts in June 2026Capital Weather · Weather ·
• CVS Health v26.5.50 triggers backlash over forced 2FA login and crashes in May 2026CVS Health · Medical ·
• Depop v2.396.1 sees praise for customer service shift in May 2026Depop - Buy & Sell Clothes · Shopping ·
• Grok - AI Chat & Video v1.3.66 forces privacy policy agreement, blocks account deletion, April 2026Grok - AI Chat & Video · Productivity ·
• Indeed Job Search v312.0 breaks core search function, ratings drop in June 2026Indeed Job Search · Business ·
• Nebula: Spiritual Guidance v6.40.0 Sparks 'Scam' Accusations Over Broken Trials and Unauthorized Charges in June 2026Nebula: Spiritual Guidance · Lifestyle ·
• Oxide: Survival Island Online v1.12.944 Blocks Friends From Playing Together, Sparking June 2026 BacklashOxide: Survival Island Online · Games ·
• Picsart v29.9.1 Moves Paid Features Behind New Paywall, Sparking User Backlash in May 2026Picsart AI Photo Editor, Video · Photo & Video ·
• Polymarket v2.5.9 Fixes Widespread Withdrawal Holds, Doubling App Rating in June 2026Polymarket · Finance ·
• Polymarket v2.6.1 triggers outage backlash after frequent maintenance halts trading in June 2026Polymarket · Finance ·
• Love Island USA App Captures #1 Entertainment Rank Following Season 8 Premiere in June 2026Love Island USA · Entertainment ·
• Survey Spin v26.6.22 fixes critical cash-out failures, boosting ratings in June 2026Survey Spin: Get paid cash! · Lifestyle ·
• Vinted: Pre-loved marketplace v26.24.0 hit with child trafficking claims, ratings drop in June 2026Vinted: Pre-loved marketplace · Shopping ·
• Chime v5.331.0 activates smarter tools and accessibility features, boosting ratings in June 2026Chime® – Mobile Banking · Finance ·
• Waze v5.20.0.1 Sparks Backlash in June 2026 by Routing Drivers Through Residential StreetsWaze Navigation & Live Traffic · Navigation ·
• New EōS Fitness App Enters Top 10 After Forced Member Migration in June 2026New EōS Fitness · Health & Fitness ·
• ESPN: Live Sports & Scores v8.19.1 addresses major performance issues in June 2026ESPN: Live Sports & Scores · Sports ·
• Target: Shop. Style. Save. v2026.22.0 fixes critical bugs and boosts Drive Up experience in June 2026Target: Shop. Style. Save. · Shopping ·
• Tubi v10.22.2 sparks backlash over failed World Cup streams and gambling ads in June 2026Tubi: Movies & Live TV · Entertainment ·
• Telemundo App Climbs 96 Spots in June 2026 Fueled by World Cup ViewershipTelemundo: Series y TV en vivo · Entertainment ·
• Verizon Family App Surges in June 2026 After Forced User MigrationVerizon Family · Lifestyle ·
• Polymarket v2.5.8 fails to credit Apple Pay deposits in June 2026, sparking a 0.74-star rating dropPolymarket · Finance ·
• Atlas - Rewards Credit Card v5.6.2 traps user funds and breaks logins, May 2026Atlas - Rewards Credit Card · Finance ·
• Microsoft Authenticator Rebounds in App Store Rankings After Critical Security Patch in June 2026Microsoft Authenticator · Productivity ·
• DeepSeek - AI Assistant v2.1.1 imposes strict edit and regeneration limits in May 2026DeepSeek - AI Assistant · Productivity ·
• Google v422.5 forces AI search and hides links in May 2026, triggering user exodusGoogle · Utilities ·
• Coinbase: Buy Crypto & Stocks v14.19.22 introduces zero-fee trading in May 2026, driving 1.4-star rating surgeCoinbase: Buy Crypto & Stocks · Finance ·
• WalkPay: Walk & Earn Rewards v2.7.5 fixes critical cash-out bug in May 2026WalkPay: Walk & Earn Rewards · Health & Fitness ·
• Insight Timer v20.17.0 buries saved meditations in bloated redesign, May 2026Insight Timer: Meditate, Sleep · Health & Fitness ·
• The Weather Channel - Radar v16.8.1 ships 'garbage' AI Outlook and breaks My Places, May 2026The Weather Channel - Radar · Weather ·
• Microsoft Authenticator Ranking Falls Following Critical Security Flaw in May 2026Microsoft Authenticator · Productivity ·
• CVS Health v26.5.30 fixes medication reminders in May 2026, reversing user backlashCVS Health · Medical ·
• MAC.BID v5.5.1 triggers severe app freezing and overheating in May 2026MAC.BID · Shopping ·
• BandLab v11.23.0 paywalls beat samples and adds aggressive ads, May 2026BandLab – Music Maker & Beats · Music ·
• eFootball™ v10.4.2 introduces automated Smart Assist in May 2026, sparking "legalized cheating" backlasheFootball™ · Games ·
• Picsart AI Photo Editor, Video v29.9.2 fixes critical crashes in May 2026Picsart AI Photo Editor, Video · Photo & Video ·
• MySynchrony v5.5.2 fixes white screen bug and adds multi-card view in May 2026MySynchrony · Finance ·
• ReciMe v5.2.5 fixes premium recipe upload limits in May 2026, boosting ratingsReciMe: Recipes & Meal Planner · Food & Drink ·
• Kling AI Tops App Store Charts in May 2026 Following Sora ShutdownKling AI: AI Image&Video Maker · Graphics & Design ·
• Wyze - Never Wonder v3.13.0.18 removes multi-camera live view in May 2026, sparking backlashWyze - Never Wonder · Lifestyle ·
• Flex - Rent On Your Schedule v3.46.0 strands rent payments with sync errors, April 2026Flex - Rent On Your Schedule · Finance ·
• Google Drive v4.2618.41402 adds Gemini AI in May 2026, triggering massive rating surgeGoogle Drive · Productivity ·
• Crunchyroll v4.107.2 faces severe backlash over AnimeKai shutdown in May 2026Crunchyroll · Entertainment ·
• Her 75 App Store Collapse: Forced Paywall Triggers May 2026 Ranking FlopHer 75 · Health & Fitness ·
• Kalshi: Trade News & Sports v9.9.63 fixes frozen withdrawal payouts in May 2026, driving a full-star rating recoveryKalshi: Trade News & Sports · Finance ·
• Knowt: AI Flashcards App Drops 56 Spots Amid AP Exam Season in May 2026Knowt: AI Flashcards & Notes · Education ·
• Expedia: Hotels, Flights, Cars v2026.18 AI chatbot fails to initiate claims, May 2026Expedia: Hotels, Flights, Cars · Travel ·
• DramaWave - Dramas & Reels v1.8.20 introduces predatory subscription trap in April 2026DramaWave - Dramas & Reels · Entertainment ·
• WeatherFront - Radar & Models Climbs to #1 on the App Store in May 2026WeatherFront - Radar & Models · Weather ·
• BitePal v2.13.1 adds manual calorie editing in May 2026, reversing scam allegationsBitePal: Food Calorie Tracker · Health & Fitness ·
• ALO Hits Number One on App Store Amid May 2026 Aloversary SaleALO · Shopping ·
• Flex - Rent On Your Schedule v3.46.0 adds strict payment windows and hidden fees in April 2026Flex - Rent On Your Schedule · Finance ·
• ArtWorkout: Learn How to Draw v1.13.10 removes eraser and forces strict drawing rules in April 2026ArtWorkout: Learn How to Draw · Education ·
• DraftKings DK Horse App Reaches #1 in Sports Ahead of May 2026 Kentucky DerbyDK Horse Racing & Betting · Sports ·
• TwinSpires App Climbs to Number Two in App Store Sports Category for May 2026 Kentucky DerbyTwinSpires: Kentucky Derby · Sports ·
• Shiftsmart v98.0.0 replaces human support with AI chatbot, April 2026Shiftsmart - Find Work · Business ·
• Meta AI App Store Ranking Drop Masks Massive April 2026 Growth
• Apple Executes Compliance Pull on Cal AI - Calorie Tracker Over Deceptive Billing, April 2026Cal AI - Calorie Tracker · Health & Fitness ·
• TikTok - Videos, Shop & LIVE v44.7.0 forces per-video AI remix opt-out in April 2026TikTok - Videos, Shop & LIVE · Entertainment ·
• Wizz App - chat now v10.14.1 triggers false age verification bans, April 2026Wizz App - chat now · Social Networking ·
• CVS Health v26.4.31 blocks login and medication access in April 2026CVS Health · Medical ·