Maxime Doussin

About

Maxime Doussin is the CTO of MWM, where he leads engineering, data infrastructure, and the mobile-app market-intelligence platform. He writes MWM's weekly app trend analysis, drawing on proprietary ranking data covering millions of iOS and Android apps across 150+ countries.

Highlights

1. 01

   CTO of MWM since 2019

2. 02

   15 years at MWM (since 2011)

3. 03

   1B+ downloads architected

4. 04

   Leads MWM AI initiative

5. 05

   Drives Generative AI strategy

• Mobile App KPIs — The Metrics That Actually Matter (with Benchmarks)Pillar
• The Complete Guide to App Store Optimization (ASO)Pillar
• How the App Store Ranking Algorithm Actually WorksPillar

• Fetch v4.56.1 sparks user backlash over unhonored points and frozen accounts in August 2026Fetch: Receipts for Gift Cards · Shopping ·
• The Biggest App Companies in Europe in 2026, Ranked by Downloads
• The Biggest French App Companies in 2026, Ranked by Downloads
• The Top Mobile App Publishers in 2026: Apps vs. Games
• The Top Mobile App Publishers in Europe (2026)
• Kalshi v9.9.113 removes parlay sharing and BTC chart data in August 2026 update, causing rating dropKalshi: Trade Events & Sports · Finance ·
• Alinea: Automated Investing v12.19.1 blocks user progression with bug, August 2026Alinea: Automated Investing · Finance ·
• X v12.15 improves 'For You' feed with algorithm update, August 2026X · News ·
• Google Gemini v1.2026.3170610 fixes app-crashing bug, boosting ratings in August 2026Google Gemini · Productivity ·
• Picsart v30.5.3 makes paid features free in August 2026, causing 1.23-star rating jumpPicsart AI Photo Editor, Video · Photo & Video ·
• StepsApp Pedometer v8.13.0 fixes tracking accuracy and stability, boosting ratings in August 2026StepsApp Pedometer · Health & Fitness ·
• Oxide: Survival Island Online v1.13.1048 triggers crash and lag complaints, August 2026Oxide: Survival Island Online · Games ·
• Twitch v30.7 enables AI training on user videos by default in August 2026, sparks backlashTwitch: Live Streaming · Photo & Video ·
• Microsoft Authenticator Hits Top 10 in App Store After SMS Login Retirement in August 2026Microsoft Authenticator · Productivity ·
• AllTrails v26.7.40 crashes on offline maps, sparking user backlash in July 2026AllTrails: Hike, Bike & Run · Health & Fitness ·
• Threads v441.0 Sparks Backlash with Bugs and AI Moderation Issues in August 2026Threads · Social Networking ·
• WhatsApp Messenger v26.30.77 triggers account blocks and app freezes, August 2026WhatsApp Messenger · Social Networking ·
• Festiverse Ranks #2 Then Plummets 109 Spots in August 2026 as Lollapalooza EndsFestiverse · Music ·
• Atlas - Rewards Credit Card v5.9.2 introduces Smart Auto-Pay, reversing negative sentiment in July 2026Atlas - Rewards Credit Card · Finance ·
• NewsBreak v26.30.0 adds AI-generated ads, sparking user praise and disgust in July 2026NewsBreak: Local News & Alerts · News ·
• Costa Weather App Surges in Puerto Rico Amid Sargassum Season in August 2026Costa: Playas de Puerto Rico · Weather ·
• Pokémon GO v0.421.0 sparks backlash with game-breaking bugs under new Scopely publisher, July 2026Pokémon GO · Games ·
• Lilly Health™ v3.0.1 partially fixes widespread freezing issues in July 2026, boosting ratingsLilly Health™ · Medical ·
• TickPick v6.0.0 removes row price transparency in July 2026, sparking user backlashTickPick: No Fee Tickets · Entertainment ·
• Amazon Prime Video v10.140 forces ads on all subscribers, sparks rating drop in July 2026Amazon Prime Video · Entertainment ·
• DramaBox Climbs to #3 Overall in US App Store Amid Revenue Surge in July 2026DramaBox - Stream Drama Shorts · Entertainment ·
• DraftKings: Sports & Casino v5.48.0 blocks cash-outs and restricts accounts in June 2026 updateDraftKings: Sports & Casino · Sports ·
• Booking.com v68.1 sparks backlash over unhonored cancellations and fraud concerns in July 2026Booking.com: Hotels & Travel · Travel ·
• Klarna v26.28.350 boosts ratings in July 2026 with improved payment processing and financial toolsKlarna: Smarter everyday money · Finance ·
• Sam's Club Shopping & Delivery v26.07.40 prompts backlash over payment restrictions in July 2026Sam's Club Shopping & Delivery · Shopping ·
• CVS Health v26.7.20 blocks prescription access and login in July 2026 updateCVS Health · Medical ·
• Babbel v22.5.0 uses voice data for AI training without opt-out, sparking outrage in July 2026Babbel - Language Learning · Education ·
• Play Together v2.29.1 triggers crashes and gem spending bug in July 2026Play Together: Friends & Party · Games ·
• Dazzly: Color by Number Game v26.07.2 blocks free play with ad error in July 2026Dazzly: Color by Number Game · Entertainment ·
• The Open App Dominates Sports Category in July 2026 With New Fantasy GameThe Open · Sports ·
• Hily Dating App v6.77.0 update sparks rating surge with 'Anti-Fake Dating' campaign in July 2026Hily Dating App: Meet. Date. · Lifestyle ·
• Arise: Level Up In Real Life v1.4.4 introduces critical login bug, July 2026Arise: Level Up In Real Life · Health & Fitness ·
• EPA AIRNow App Hits #1 on App Store Amid Wildfire Smoke Alerts in July 2026EPA AIRNow · Weather ·
• Hily v6.74.0 Update Sparks Backlash Over Monetization and Fake Profiles in June 2026Hily Dating App: Meet. Date. · Lifestyle ·
• IQAir AirVisual Rockets to #2 on App Store as Wildfire Smoke Blankets US in July 2026IQAir AirVisual | Air Quality · Weather ·
• Klarna v26.28.350 addresses user experience issues, boosting ratings in July 2026Klarna: Smarter everyday money · Finance ·
• Atlas - Rewards Credit Card v5.8.2 causes unauthorized bank withdrawals, June 2026Atlas - Rewards Credit Card · Finance ·
• GoWish v9.0.2 changes app name to 'Ønskeskyen', causing login errors in July 2026GoWish - Your Digital Wishlist · Lifestyle ·
• Cleo AI v3.64.0 Bug Breaks Plaid Bank Connection, Blocks Signups in July 2026Cleo AI: Cash Advance & Budget · Finance ·
• Waze Navigation & Live Traffic v5.20.1.0 changes jurisdiction to Israel, ratings drop in June 2026Waze Navigation & Live Traffic · Navigation ·
• Trump Accounts App Falls 61 Ranks After July 2026 Launch PeakTrump Accounts: Official App · Finance ·
• Chipotle v11.18.1 fails to fix reward redemption bug, sparks backlash in July 2026Chipotle · Food & Drink ·
• Vinted: Pre-loved marketplace v26.25.0 suppresses trafficking discussion, ratings jump in June 2026Vinted: Pre-loved marketplace · Shopping ·
• Atlas - Rewards Credit Card v5.8.2 triggers unauthorized withdrawals, June 2026Atlas - Rewards Credit Card · Finance ·
• Philips Hue v5.69.1 fixes critical bridge connectivity bug, reversing user backlash in June 2026Philips Hue · Lifestyle ·
• Freecash v1.25.0 update breaks game tracking and account creation, June 2026Freecash - Get Paid Real Money · Entertainment ·
• Love Island USA App Hits #1 on App Store in July 2026 Driven by Finale VoteLove Island USA · Entertainment ·
• Eureka v26.6.22 fixes payout reliability, reversing rating drop in June 2026Eureka: Earn money for surveys · Lifestyle ·
• PlayStation App v26.6.1 update becomes protest target over physical game removal in July 2026PlayStation App · Entertainment ·
• Revolut v10.136 blocks account access with onboarding bugs, June 2026Revolut: Send, spend and save · Finance ·
• Grant Cash Advance v2.60.0 fixes advance delivery failures, boosting ratings in June 2026Grant Cash Advance · Finance ·
• WHOOP v5.58.0 update triggers user backlash over intrusive notifications, June 2026WHOOP · Health & Fitness ·
• Hole Stars: Moon Active's New Puzzle Game Climbs 222 Spots in July 2026Hole Stars: Puzzle Game · Games ·
• Polymarket: Trade Soccer v2.6.4 update in June 2026 causes outages and financial lossesPolymarket: Trade Soccer · Finance ·
• Babbel v22.2.2 update boosts ratings as users praise it over Duolingo in June 2026Babbel - Language Learning · Education ·
• GoodShort v2.7.0 blocks subscription cancellation and activates camera, June 2026GoodShort - Short Dramas Hub · Entertainment ·
• Trump Accounts App Hits #1 on App Store Ahead of July 2026 Funding LaunchTrump Accounts: Official App · Finance ·
• Taptap Send v2.85.0 Abandons No-Fee Promise, Sparking Rating Drop in June 2026Taptap Send: Money Transfer · Finance ·
• Hard Rock Bet Sportsbook v1.66.0 triggers backlash with 'cheap web app' feel and broken transaction history in June 2026Hard Rock Bet Sportsbook · Sports ·
• Alarmy v26.23.1 Update Causes Crashes and Freezes, Halting Alarms in May 2026Alarmy - Loud alarm clock · Lifestyle ·
• Albert App v10.0.52 Sparks Backlash Over Unauthorized Withdrawals and Account Lockouts in May 2026Albert: Budgeting and Banking · Finance ·
• AliExpress - Shopping App v8.162.0 resolves shipping woes with 'Choice' program, May 2026AliExpress - Shopping App · Shopping ·
• AliExpress v8.162.0 adds free member items and easier returns, boosting ratings in May 2026AliExpress - Shopping App · Shopping ·
• BandLab v11.22.1 adds aggressive new membership tier, sparking user backlash in April 2026BandLab – Music Maker & Beats · Music ·
• BePresent: Screen Time Control v0.18.79 resolves critical billing and stability flaws, rating jumps 1.79 stars in May 2026BePresent: Screen Time Control · Productivity ·
• BePresent v0.18.79 resolves core bugs, transforming user ratings in May 2026BePresent: Screen Time Control · Productivity ·
• Capital Weather App Climbs U.S. App Store Charts in June 2026Capital Weather · Weather ·
• Coinbase v14.17.21 update linked to missing whitelist feature, user reports $54k loss in May 2026Coinbase: Buy Crypto & Stocks · Finance ·
• CVS Health v26.5.50 triggers backlash over forced 2FA login and crashes in May 2026CVS Health · Medical ·
• Depop v2.396.1 sees praise for customer service shift in May 2026Depop - Buy & Sell Clothes · Shopping ·
• Disney+ v5.9.0 Reduces Ad Complaints and Adds Features, Boosting Ratings in May 2026Disney+ · Entertainment ·
• EarnIn v16.45 boosts ratings by speeding up cash transfers and dropping fees in May 2026EarnIn: Beyond Cash Advance · Finance ·
• GoodNovel v3.6.5 fixes 'hacking' scare with silent ad patch in April 2026GoodNovel - Booktok, Stories · Books ·
• Google Chrome 149.0.7827.26 forces AI search integration, sparking user backlash in May 2026Google Chrome · Utilities ·
• Google Gemini v1.2026.1710205 tightens safety filters, causing user backlash in May 2026Google Gemini · Productivity ·
• Gopuff v12.8.40 replaces human support with AI bot, triggering user exodus in June 2026Gopuff - Grocery Delivery · Food & Drink ·
• Grok - AI Chat & Video v1.3.66 forces privacy policy agreement, blocks account deletion, April 2026Grok - AI Chat & Video · Productivity ·
• Indeed Job Search v312.0 breaks core search function, ratings drop in June 2026Indeed Job Search · Business ·
• Liven: Discover yourself v1.93.3 locks users out of profiles after test, April 2026Liven: Discover yourself · Health & Fitness ·
• Meta Business Suite v489.0 fixes critical notification bugs, boosting ratings in May 2026Meta Business Suite · Business ·
• MyFitnessPal v26.16.0 replaces diary with new UI, sparking rating drop in April 2026MyFitnessPal: Calorie Counter · Health & Fitness ·
• MyShake App Surges to #3 on App Store After California Earthquake in June 2026MyShake Earthquake Alerts · Weather ·
• Nebula: Spiritual Guidance v6.40.0 Sparks 'Scam' Accusations Over Broken Trials and Unauthorized Charges in June 2026Nebula: Spiritual Guidance · Lifestyle ·
• Oxide: Survival Island Online v1.12.944 Blocks Friends From Playing Together, Sparking June 2026 BacklashOxide: Survival Island Online · Games ·
• Oxide: Survival Island Online v1.12.944 introduces game-crashing bugs, June 2026Oxide: Survival Island Online · Games ·
• Picsart v29.9.1 Moves Paid Features Behind New Paywall, Sparking User Backlash in May 2026Picsart AI Photo Editor, Video · Photo & Video ·
• Polymarket v2.5.9 Fixes Widespread Withdrawal Holds, Doubling App Rating in June 2026Polymarket · Finance ·
• Polymarket v2.6.1 triggers outage backlash after frequent maintenance halts trading in June 2026Polymarket · Finance ·
• Poshmark v10.10.04 locks out users with login and password reset bug in May 2026Poshmark: Shop & Sell Fashion · Shopping ·
• Quizlet v10.36 moves core study features behind paywall, triggering ratings drop in May 2026Quizlet: More than Flashcards · Education ·
• ReciMe v5.2.8 Fixes Critical Import and Save Bugs in May 2026, Reversing User SentimentReciMe: Recipes & Meal Planner · Food & Drink ·
• Reface v6.8.0 fixes critical bugs sparking rating recovery in May 2026Reface: Face Edit AI Photo App · Graphics & Design ·
• Tolan: Alien Best Friend v26.22.0 fixes critical bugs, boosting ratings in May 2026Tolan: Alien Best Friend · Health & Fitness ·
• WalkPay: Walk & Earn Rewards v2.7.7 sees ratings jump despite unresolved cash-out freezes in June 2026WalkPay: Walk & Earn Rewards · Health & Fitness ·
• Wuthering Waves v3.3.1 boosts ratings with generous F2P rewards in May 2026Wuthering Waves - 2nd Anniv. · Games ·
• YNAB v26.20 adds CEO book ads, sparks user outrage over UI changes in June 2026YNAB · Finance ·
• Live Nation’s Festiverse Climbs U.S. App Store Charts in June 2026Festiverse · Music ·
• Love Island USA App Captures #1 Entertainment Rank Following Season 8 Premiere in June 2026Love Island USA · Entertainment ·
• Peacock TV Surges in App Store Rankings on Back of Love Island USA Premiere in June 2026Peacock TV: Stream TV & Movies · Entertainment ·