Market intelligence

eFootball™ v10.5.0 locks controversial Smart Assist in PvP, driving massive rating rebound in May 2026

eFootball™ version 10.5.0 successfully reverses a severe player backlash by locking the controversial 'Smart Assist' feature during player-versus-player matches. The May 2026 update restored competitive integrity, driving a massive 1.52-star increase in the average rating of version-specific reviews and stabilizing a player base of over 1.1 million monthly downloads.

2 min read
The 10.5.0 update likely addressed or removed the 'Smart Assist' feature that caused significant backlash in the previous version, leading to a major positive shift in user ratings.
eFootball™
On this page
  1. Smart Assist Locked
  2. Competitive Integrity Restored
  3. Rating Rebound
  4. Churn Risk Mitigated
  5. Lingering Content Demands

Key takeaways

  1. 01Konami released eFootball™ v10.5.0 on May 28, 2026, explicitly locking the controversial Smart Assist feature during PvP matches.
  2. 02The structural change triggered a massive 1.52-star rating increase, with reviews for v10.5.0 averaging 3.85 stars.
  3. 03The rapid deployment protected a massive user base that generated over 1.1 million downloads in the past 30 days.
  4. 04Secondary quality-of-life improvements include an expansion to 20 Game Plan slots and adjustments to League relegation rules.
  5. 05While core gameplay is stabilized, isolated user reports indicate minor issues with missing currency and specific national team data.

Smart Assist Locked

Lead
Konami shipped eFootball™ v10.5.0 on May 28, 2026, delivering a targeted fix to the game's most scrutinized mechanic by locking the controversial 'Smart Assist' setting during player-versus-player matches.[1]

Competitive Integrity Restored

Release Summary
The core of the release revolves around competitive integrity. According to official release notes, players can no longer toggle Smart Assist mid-match in PvP modes, effectively closing a loophole that users previously branded as legalized cheating.

Beyond the matchmaking adjustments, Konami expanded the maximum number of Game Plan Lists to 20. The update also adjusted the eFootball™ League rating calculation formula and removed the possibility of mid-Phase relegation for players in Divisions 1 through 3.

Rating Rebound

User Reception
The mechanical rollback triggered an immediate sentiment reversal. Prior to the fix, reviews for v10.4.2 averaged a dismal 2.33 stars, with one 3-star reviewer on v10.4.2 warning, "Your Ai division is so fustrating am quitting soon."

Following the v10.5.0 release, the average rating2] the App Store and Google Play — a primary ranking signal and one of the biggest conversion drivers on your product page.
for reviews of that version climbed 1.52 stars to reach 3.85. Recent testimonials reflect the shift, with a 5-star reviewer on v10.5.0 declaring it the "World best mobile football game" and praising the return to realistic gameplay mechanics.

Churn Risk Mitigated

Market Impact
Reversing the downward trajectory was critical for Konami, as the title maintains a massive footprint with over 1.1 million downloads in the last 30 days.[3] The swift deployment of a mechanical lock suggests the publisher recognized the immediate churn risk posed by the v10.4.2 backlash.

A discussion on r/pesmobile highlights the relief among competitive players, with users noting that "locking smart assist settings in PvP means the filter is here" and praising the fix as a necessary restoration of balance. Archived.

Lingering Content Demands

Expert Verdict
While the Smart Assist rollback successfully stabilized the player base, minor localized bugs remain. A handful of post-update reviews report missing in-game currency after device transfers and missing roster data for the Haitian national team.

Konami's rapid response to the matchmaking crisis shows a high capacity for course correction. Moving forward, the publisher will likely need to address lingering demands for deeper offline content, such as Master League, to sustain long-term engagement. These figures compare the 133 US App Store reviews tagged with v10.4.2 against the 130 tagged with v10.5.0, measured on 2026-06-02.

Citations

  1. [1]

    Smart Assist is now locked during PvP matches.

    "- **Smart Assist Locked in PvP:** The update "Made changes so that the Smart Assist setting cannot be adjusted during a PvP match"."
  2. [2]

    The average rating of reviews tagged with v10.5.0 increased by 1.52 stars.

    "The average rating of reviews tagged with v10.5.0 reached 3.85 stars, an increase of 1.52 stars that coincided with the update."
  3. [3]

    The app saw over 1.1 million downloads in the last 30 days.

    "The eFootball™ app commands a substantial audience, with over 1.1 million downloads in the last 30 days on US iOS alone."

Sources

11 references

Maxime Doussin, CTO at MWM

Maxime Doussin

CTO

Maxime Doussin is the CTO of MWM, where he leads engineering, data infrastructure, and the mobile-app market-intelligence platform. He writes MWM's weekly app trend analysis, drawing on proprietary ranking data covering millions of iOS and Android apps across 150+ countries.

This article is an independent editorial analysis. App names, trademarks, and brands mentioned are the property of their respective owners. Market data and rankings referenced are based on MWM's proprietary estimates.

Believe this article infringes your intellectual property? File a dispute