Blink Launches Sub-$50 2K Video Doorbells in May 2026

The lineup includes the Blink Wired Doorbell 2K+, priced at $49.99, and the Blink Battery Doorbell 2K+, which starts at $69.99^[2] with an existing Sync Module. Notably, the wired model is Blink's first doorbell that can operate without a Sync Module hub, a change from its previous hardware architecture, enabling a more compact design. Both devices join Blink’s existing 2K camera portfolio and support new AI-powered features, such as smart video descriptions that provide text summaries of detected events.

At under $50, the Blink Wired Doorbell 2K+ directly competes with other budget-friendly options in the smart home market.^[3] Its pricing positions it below Wyze's 2K wired doorbell, which costs $60, and significantly undercuts the $79.99 wired 2K doorbell from Ring, Blink's sister brand also owned by Amazon. This strategic pricing suggests an aggressive push by Amazon to capture a larger share of the entry-level security camera segment by offering higher resolution at a lower cost.

While the hardware is inexpensive, full functionality relies on a subscriptionGlossarySubscriptionA recurring in-app purchase that charges the user on a fixed cadence (weekly, monthly, annual) until they cancel.. Accessing the new AI-powered video descriptions depends on a cloud subscription, requiring users to select from Blink's recently introduced AI subscription levels starting at $6.99 per month for a single device. Standard plans without the AI features, providing 60 days of cloud storage, begin at $3.99 a month per camera. Without any subscription, the doorbells offer only basic functions like live view and motion alerts, a model likely designed to encourage recurring revenue.

The launch of these two doorbells reinforces Amazon's dual-brand strategy in home security. With Ring catering to a mid-to-premium market, Blink is clearly positioned as the volume-play, budget-conscious alternative. By introducing its first wired-only model and pushing 2K resolution into the sub-$50 price bracket, Blink is making advanced security features more accessible, a move likely to pressure competitors and solidify Amazon's presence in the connected home ecosystem.