About
Marion Aurat is a Senior Data Scientist at MWM, where she builds the statistical models and predictive analytics behind the App Store market-intelligence platform. Her background in applied economics (Aix-Marseille and Corvinus Budapest) plus six years on the MWM data team make her the analyst voice on ranking dynamics, version-correlation studies, and the long-tail patterns hiding inside the App Store.
In their words
Behind every ranking change is a story the data tells - you just need to know where to listen.
Highlights
- 01
6+ years data scientist at MWM
- 02
MSc Applied Economics (Aix-Marseille)
- 03
Exchange Corvinus Budapest
- 04
Builds predictive models on App Store data
Guides
In-depth guides
- App Engagement Strategies — How to Increase Engagement and StickinessTactical
- App Monetization Strategies — How to Grow ARPDAU, ARPU and LTVPillar
- How to Improve App RetentionPillar
- How to Reduce App ChurnHow-to
- Mobile App Growth Strategies — The Loop, Not the HacksPillar
- Push Notification Best Practices for Mobile AppsTactical
- Mobile App Monetization — IAP, Subscriptions, Ads & Freemium ExplainedPillar
- Paywall Design Best Practices (Backed by Conversion Data)Tactical