Hily v6.74.0 Update Sparks Backlash Over Monetization and Fake Profiles in June 2026

The specific contents of version 6.74.0 remain undocumented, as Hily Corp. published no official release notes or changelog on its press page or the App Store.^[2] Third-party sources confirm the version's release date but offer no insight into its features. This lack of transparency has left users to judge the update solely by its effects.

Based on the timing of post-update complaints, it appears plausible that v6.74.0 implemented changes that further monetized core functionalities like seeing who has liked a profile and communicating with potential matches.

After the update, user reviews shifted from frustrated to hostile, with the app's average rating falling from 2.66 to 1.77 stars. Users describe the app as predatory and a waste of money. One 1-star review on v6.74.0 detailed the high cost of the service: “I’ve done all of the memberships and it doesn’t change anything. I’ve spent over 300-400 dollars on this garbage app.”

This sentiment contrasts with pre-update reviews, where some users still found value, such as a 5-star reviewer on v6.73.1 who praised customer service: “I accidentally used one of my unblur features as part of premium and they immediately helped me get it back, they were very understanding and didn’t even ask me a series of questions like most other apps would’ve.”

The core of the backlash is the perception of a flawed value proposition. Users report paying for features that yield poor results, often due to what they believe are fake or inactive profiles. One post-update review on v6.74.0 stated, “You have to build up a flirt system to talk to dead profiles.” This problem appears to be a long-standing issue.

Billing practices have also drawn external scrutiny. The Better Business Bureau has received multiple complaints against Hily Corp. alleging that users continue to be charged after canceling subscriptions.^[3] One complaint from March 2026, before this update, specifically described the in-app “Manage SubscriptionGlossarySubscriptionA recurring in-app purchase that charges the user on a fixed cadence (weekly, monthly, annual) until they cancel.” button as “broken.”

The negative reaction to v6.74.0 seems to be a response to Hily Corp. intensifying its monetization strategy on an audience of over 191,000 monthly US iOS downloaders. The update likely either raised prices for in-app actions or reduced the number of free interactions, pushing users more quickly toward paywalls. In an apparent acknowledgment of trust issues, Hily announced a “Dare to Date as You Are” campaign in July 2026, which implicitly confirms the company is aware of the widespread user perception of inauthentic accounts.

The rating collapse following version 6.74.0 places Hily Corp. in a difficult position. The company's business model appears dependent on aggressive monetization, but this strategy is now actively damaging its brand reputation and user trust. The announced anti-fake profile campaign may be an attempt to rebuild credibility, but it does not address the core conflict between its pricing structure and the user experience.

Unless Hily adjusts its fundamental approach to monetization, it is likely to see continued user churnGlossaryChurnThe rate at which users stop using an app (general churn) or cancel a subscription (subscription churn) over a time window — retention's mathematical complement. and struggle to repair its standing in the competitive dating app market. A future hotfix that rolls back the most aggressive paywalls or offers free features could be a necessary step to placate its user base.