Reference
Mobile app glossary.Definitions for operators.
221 field definitions covering ASO, rankings, monetization, attribution, user acquisition, analytics, and retention.
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Definitions
Rankings terms
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App Store RankA numeric position (1 = top) that an app holds in a specific store chart (Free, Paid, or Grossing) for a specific country and category — usually updated hourly.Category RankThe position an app holds in its primary App Store category (Finance, Games, Health & Fitness, etc.) as opposed to the Overall chart.Download VelocityThe rate of change in an app's daily downloads — not absolute volume. The primary signal that moves an app up or down the App Store and Google Play Free charts.Revenue EstimationThird-party modelled estimates of an app's total revenue (paid downloads + IAP + subscriptions) based on rank signals, panel data, and price tiers.Star RatingThe 1-5 star average users give your app on the App Store and Google Play — a primary ranking signal and one of the biggest conversion drivers on your product page.Top Free ChartThe App Store and Google Play ranking of free apps ordered by download velocity — what people install most right now.Top Grossing ChartThe ranking of apps by total revenue — paid downloads, subscriptions, in-app purchases — the best proxy for how much money an app actually earns.Top Paid ChartThe App Store / Google Play ranking of apps that charge an upfront purchase price, ordered by sales velocity.