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Digital Trends

Join GfK’s premier research community and influence the future of TV, radio, and digital media. Simply install our secure, privacy-focused app and let your data work for you—no active surveys required.

Key Figures

Downloads

5K+

User Rating

1.9/5

Total Ratings

Publisher

GfK GmbH

Turn Your Digital Habits Into Rewards

Join an exclusive community of trendsetters. By simply using your phone as you normally do, you help shape the future of media while earning passive rewards.

True Passive Participation

No more tedious surveys. Once set up, the app runs quietly in the background, allowing you to contribute to market research without changing your daily routine.

Secure & Private by Design

Your data is protected by GfK's enterprise-grade VPN technology. We adhere to the strictest privacy regulations so you can share your trends with total peace of mind.

FAQ

Frequently Asked Questions

Everything you need to know about Digital Trends

What is the Digital Trends app used for?

The Digital Trends app allows registered panel members to participate in market research studies. It uses a secure VPN to connect users to an internal community network.

Does the Digital Trends app use a VPN connection?

Yes, the Digital Trends app establishes a secure VPN connection for its operations. This VPN facilitates connection to the internal community network.

Is user data secure with the Digital Trends app?

Yes, the Digital Trends app secures user data according to the latest privacy regulations. Data collection only occurs after successful registration and activation, with informed consent.

Is the Digital Trends app free to use?

Yes, the Digital Trends app is completely free. There are no paid services offered within the app or on its associated website.

What are the requirements to use the Digital Trends app?

To use the Digital Trends app, users must be registered panel members. They must accept its terms and conditions and the privacy notice before participation.

Can I pause the VPN connection in the Digital Trends app?

Yes, users can pause the VPN connection within the Digital Trends app. The app provides options to pause for specific durations, such as 15 minutes, 30 minutes, or 1 hour.

How can Digital Trends app participants end data collection?

Participants can manually terminate or pause their participation at any time. Data collection automatically ceases when the Digital Trends app is uninstalled from their device.

Does the Digital Trends app support Dark Mode?

Yes, the Digital Trends app supports Dark Mode. The application interface adapts to a dark theme, enhancing user experience in low-light environments.

Who developed the Digital Trends app?

The Digital Trends app was developed by GfK GmbH, located in Germany. More information is available on their website, gfk-media-measurement.com.

The following screenshots and description are sourced directly from the app's official store listing and are the property of the app developer.

App Store

Screenshots

Digital Trends - Two iPhone screens showing the Digital Trends app with connected and paused VPN states — Two iPhone screens showing the Digital Trends app with connected and paused VPN states

Digital Trends - Mobile app interface showing options to pause VPN tracking for different time intervals — Mobile app interface showing options to pause VPN tracking for different time intervals

Digital Trends - GfK Digital Trends app interface showing a connected VPN status in dark mode — GfK Digital Trends app interface showing a connected VPN status in dark mode

Description

Market Research with high privacy focus With this freshly updated app its possible again that panel members can participate in our market research studies. With the Digital Trends app you can still quickly connect to our internal community network and infrastructure via the secure VPN connection. Your data will be secured according to the latest privacy regulations. In addition, you can also register for our Digital, TV and/or radio market research studies. No data will be collected without successful registration and subsequent activation. All invited and registered participants are informed about what data are collected, how we use it and how they can end their participation. Participation can be manually terminated or paused at any time and is automatically terminated when the app is uninstalled. Features: - Easy guided setup assists you with the necessary installation steps. - Intelligent connection start that automatically disconnects other services as needed. - 100% native iOS App written in Swift means small app size and fast performance. - This app is completely free and we do not offer any paid service in the app neither in our website. Note: to use this app, you need to be a registered panel member and must have accepted our terms and conditions as well as our privacy notice. The developer of the app is GfK GmbH in Germany. For more information about GfK, please visit https://www.gfk-media-measurement.com/en/media-measurement