This page is not an official page of the app or its developer, but an independent editorial publication created for informational and commentary purposes. Unless expressly stated otherwise, neither the app nor its developer is affiliated with, endorsed by, sponsored by, authorized by, or otherwise officially connected with MWM, Apple, Google Play, the app publisher, or the app's developer, and nothing on this page implies that the app was developed using MWM's services. Any trademarks, logos, screenshots, and other content remain the property of their respective owners.

Unfold: Reels & Story Maker

The noise is deafening. Unfold gives creators the sharp tools to carve out their niche, transforming fleeting moments into revenue streams.

Social Media Marketing ›

Key Figures

Downloads

25M+

User Rating

4.8/5

Total Ratings

754.1K

Publisher

Squarespace, Inc.

Key Features Analysis: Unfold: Reels & Story Maker

An evaluation of core functionalities for social media content creation and monetization.

Integrated Bio Site for Monetization & Audience Growth

The app provides a customizable 'Bio Site' (link-in-bio tool) that allows users to sell digital products, crowdfund, collect tips, feature online store products, and capture audience contact information (emails/phone numbers). This significantly boosts monetization and audience engagement opportunities.

Extensive Multi-platform Template Library

It offers hundreds of award-winning templates optimized for various social media platforms, including Instagram Stories, Reels, Posts, TikTok, Snapchat, Pinterest, and Facebook, enabling users to create high-quality, aesthetic content efficiently.

Advanced Photo & Video Editing Capabilities

This tool features professional-grade yet user-friendly photo and video editing functionalities, including AI tools like background removers, premium filters (e.g., Film, VHS, Glitch), effects, and animated doodle brushes to elevate visual content.

Custom Brand Kit Integration

For professional users, the app allows the integration of a custom Brand Kit, enabling the import of brand colors, fonts, and logos to maintain a consistent and professional brand identity across all content.

Exclusive Fonts, Styles & Dynamic Effects

The app provides a rich collection of exclusive fonts, unique styles, and scroll-stopping filters and effects designed to make content visually captivating and distinctive on crowded social feeds.

Royalty-Free Music & Audio Library

It offers a curated library of royalty-free music and audio tracks, allowing users to enhance their video content with engaging sounds without concerns about copyright infringement.

FAQ

Frequently Asked Questions

Everything you need to know about Unfold: Reels & Story Maker

What is Unfold: Reels & Story Maker?

Unfold: Reels & Story Maker is an all-in-one toolkit designed for brands, creators, and individuals to create elevated social content, grow audiences, and monetize their social presence.

Can users create content for Instagram and TikTok with Unfold?

Yes, Unfold provides hundreds of templates specifically for Instagram Stories, Posts, Reels, and TikTok, along with various editing tools, filters, and effects.

Does Unfold offer content scheduling features for social media?

Yes, Unfold allows users to plan and organize their Instagram feed, write captions in advance, and schedule Instagram posts to publish at desired times.

Can Unfold users create a link-in-bio site for monetization?

Yes, Unfold enables users to create a free Bio Site to sell digital products, crowdfund projects, collect tips, and connect payment platforms like PayPal or Stripe.

Is there a free version of Unfold: Reels & Story Maker available?

Yes, Unfold offers a free version with sample templates (watermarked), royalty-free tracks, fonts, photo effects, editing tools, and a free Bio Site URL builder.

What advanced features are included with an Unfold+ subscription?

Unfold+ includes over 400 social templates without watermarks, premium filters, exclusive fonts, 100+ royalty-free tracks, unlimited planning, scheduling, and premium video editing tools.

Does Unfold Pro offer branding customization?

Yes, Unfold Pro provides access to a Brand Kit, allowing users to import their brand colors, fonts, and logos for consistent social media content.

Does Unfold include royalty-free music for content creation?

Yes, Unfold offers royalty-free music and audio. The free version includes a curation of tracks, while Unfold+ provides over 100 royalty-free tracks.

Can Unfold remove backgrounds from images using AI?

Yes, Unfold provides AI content editing tools, including a background remover, to assist with professional-grade content creation.

Does Unfold provide collage making tools?

Yes, Unfold includes a collage maker and offers various collage grids and layouts for photo and video content.

The following screenshots and description are sourced directly from the app's official store listing and are the property of the app developer.

App Store

Screenshots

Description

Your all-in-one toolkit to stand out on social. Whether you’re a brand, creator, or just here to have fun, Unfold gives you the tools you need to create elevated content, grow your audience, and monetize your social presence. Whatever you do, whatever you’re into—use Unfold to share your story. MAKE TREND-SETTING CONTENT Express your creativity with award-winning photo & video templates, and design tools in the Unfold Studio. - Scroll-stopping filters and effects for photo & video content - Hundreds of templates for Instagram Stories, Instagram Posts, Instagram Reels, TikTok, Snapchat, Pinterest and Facebook - Exclusive fonts and styles - Royalty-free music and audio - Professional-grade but easy-to-use editing tools - AI content editing tools (e.g. background remover) - Animated doodle brush - Custom brand assets (Unfold Pro only) MONETIZE YOUR CREATIVITY THROUGH YOUR LINK IN BIO A Bio Site is a one-page, mobile-first website for your link in bio. Make yours in minutes and create more opportunities to grow your income. - Claim your free Bio Site URL - Sell digital products like guides, tutorials and gated content - Crowdfund your next project - Collect tips through your link in bio - Connect to PayPal or Stripe for secure payments - Feature products from your online store - Capture your audience’s emails and phone numbers - Showcase your portfolio and services - Link to your other social channels - Add your music or podcast from Spotify, Apple Music and more - Stand out with on-brand templates and fonts CHOOSE YOUR UNFOLD PLAN Download the free version with fun features for everyday storytellers, or subscribe for advanced creative tools. Unfold's Free Version: Easy-to-use tools to share your story with the world. - Sample collection of templates (with watermark) - Curation of royalty-free tracks - Cool fonts and photo effects - Photo & video editing tools - Free Bio Site URL and builder Unfold+: Unlock hundreds of templates and premium editing tools. - 400+ social templates and layouts (no watermark) - Premium filters and effects like Film, VHS and Glitch - Exclusive fonts, styles and tools - 100+ royalty-free tracks - Premium video editing tools Unfold Pro: Take your social media presence to the next level with pro-level features. In addition to everything in Unfold+ - Access to Brand Kit to import your brand colors, fonts and logos POPULAR IN UNFOLD Creators are loving these features right now: - Vintage film templates for Instagram Stories and Posts - Cinematic fonts, titles and headings for TikTok and Insta Reels - Seamless Instagram carousel templates - Graphic video effects - Yearly and monthly recap video templates - Minimalist social media templates - Fisheye effect - Collage maker - Retro photo and video effects like grain and VHS - Inspiring quote templates - Aesthetic link in bio website - Animated social media templates - Before and after social templates AWARD-WINNING CREATIVE TOOLS Apple’s Best of the Year Google’s Best of the Year Fast Company’s Innovation by Design Apple’s App of the Day UNFOLD YOUR CREATIVITY TODAY Download the app to see why hundreds of thousands of creators all over the world use Unfold. Try the free version and upgrade to Unfold+ or Unfold Pro for advanced tools. Privacy Policy — https://squarespace.com/privacy Terms of Service — https://squarespace.com/terms-of-service Unfold from Squarespace — https://squarespace.com/marketing/unfold Thanks for creating with Unfold! We'd love to hear from you. Message us on Instagram at @unfold.